Preliminary Investigation of Audience’s Transmedia Interpretation of Nature Writing Visualization: Examples of Picture Book and Science Play Adapted from Souvenirs Entomologiques


Yu-Chai Lai


Nature writing; transmedia storytelling; transmediastorynetworks; visualization; pictorial narrative


This study explored the transmedia network of, audience transmedia interpretation of and audience identification with nature writing, describing how an audience uses visualization materials in nature writing to construct a knowledge-based story network. On the basis of an audience’s transmedia interpretation of visualization of nature writing, the comprehension level and the intuition level supplement each other. An audience’s sensory associations are aroused as the audience evaluates the degree to which scientific illustrations resemble the corresponding object. Alternatively, the audience empathizes the experience of visualization of characters in nature writing and identify with the narratives when being presented with graphics or photos.           In terms of the audience’s interpretation of nature writing, visualization, and the transmedia network, the audience must fill gaps in writing or visual narrative and overturn their existing presupposition to engage in a transmedia network. Filling gaps is twofold: The audience constructs extraintertextuality on the basis of the original work, adapted edition, and transtexts; the audience may also construct intraintertextuality according to their understanding of the cause and effect and plot development of a piece of work by referring to the infographics (e.g., that of the cicada molting process) in this work. Overturning presupposition is also twofold: The audience adjusts its presupposition and extends their knowledge system by combining a story with local context or crosscultural factors as they proceed with their story network. Additionally, the audience can reflect on transmedia storytelling strategy, overturn their presupposition of genre characteristics of nature writing, and thereby readily accept the metaphors of visual rhetoric.