Cable Television and Advertising


Wei-wei Vivian Huang


This paper examines the application of the advertising articles of Cable Television Law and its impact upon the television ecology in Taiwan. The results of literature review and indepth interview show:

1.There should be some principle restrictions in the advertising articles of Cable Television Law at the beginning stage of the Cable Television Century in Taiwan.

2.One advantage of cable television is to provide more time and channels for commercial films. On the other hand, one disadvantage of that is to commercialize television programs or public access programs.

3.The satellite television advertising should make best use of its cross-cultural, cross-linguistic characteristics, value its influence of image-making.

4.The “Environmental Protection” movement for cable television communication depends on the participations of mass audiences.