Drama production in Hakka TV: Producers’ prospect

Author

Hui-wen Liu

Keywords

Hakka TV, drama

Abstract

Focusing on Hakka TV as a both ethnical and quasi-public channel, this study aims at understanding the production model in Hakka TV that made Hakka TV a frequent Golden Bell Award nominee and winner. By applying in-depth interview with key persons from outsourcing co-production companies, it is found that Hakka TV adopts diversified drama topics, respects professional workers, and makes rigorous but clear principles of executive editing policies helps production companies follow rules easily. In addition, it is also found that to promoting Hakka TV became an influential TV channel, interviewees suggest the channel to widen and adjust its marketing strategies.