A Study of the Content and Selling Strategies of TV Shopping Programs: A Comparison of Metro Cities in Taiwan and China
/Cheng Kuo, Jenn-Jia Huang

Keywords: TV shopping, advertising appeals, central route and peripheral route persuasion

p1

Net-users as news source: The production order of TV news in digital era
/Hui-Wen Liu

Keywords: anonymous sources, content analysis, news source, net-user news, TV news

p37

When Battle-Field Became Love-Field: Cultural Representation in Teenager’s Film Summer Times
/Ting-Huei Chao

Keywords: Teenager’s Film, Summer Times, Cultural Representation

p69

The use of mass media and acculturation among Chinese Mainland university students in Hong Kong
/Cheng Yang, Guo Jia, Gao Luyangzi, Jiang Qiongxi, Meng Chao, Wang Yiqin

Keywords: Mainland students, Acculturation, Hong Kong, Media use

p91