The use of mass media and acculturation among Chinese Mainland university students in Hong Kong

Author

Cheng Yang, Guo Jia, Gao Luyangzi, Jiang Qiongxi, Meng Chao, Wang Yiqin

Keywords

Mainland students, Acculturation, Hong Kong, Media use

Abstract

Although Hong Kong and the Mainland belong to the China, Hong Kong combines the traditional and western culture and distinguishes itself from the Mainland. This study, based on this interesting phenomenon, discuss the acculturation problem between two regions within the same country, also the relationship between mass media use and acculturation, and a detailed comparison between the new and traditional media effects on the acculturation is explored. Through the analysis of 447 effective questionnaires from the Mainland students in HK universities, this study finds that those students who have higher degrees of media use correspondingly can better acculturate from the cognitive and behavioral aspects: actively understand local social system and living habits; become positive in participating social interactions and cultural activities. The results also show that, compared with the Internet, the television as one of traditional media still has strong influence on the acculturation of Mainland students in HK.