Author

Tsui-Sung Wu, Chi-Shin Wu, Shu-Yu Liou

Keywords

promotion strategy, Hakka radio, ethnic media, radio management strategy, program arrangement

Abstract

This paper primarily explores the management strategy of voice of Hakka radio in Miaoli. In this paper we adopt ethnic media theory and the system approach to analyze the management strategy of voice of Hakka radio. The results reveal the major management strategy of voice of Hakka radio is differentiated defender which offers local news and opens call-in to improve the interaction with community.