Author

Li-Li Chin

Keywords

Taiwan Broadcasting System, corporate culture, social enterprise, nonprofit organization

Abstract

Viewing Taiwan Broadcasting System as a Social Enterprise, this study examined the challenges that TBS faced during its merger period. From the holistic perspective, this study employed qualitative research methods to investigate TBS’s operation in various dimensions. In the end of this article, suggestions were made: (1) to achieve financial empowerment to further its social goals; (2) to mange leadership communication to transform organizational culture; and (3) to emphasize business strategies and social marketing to enhance its social influence.