Michael S. R. Kwan
One of the major functions of the media manager is planning. How to develop effective plans to guide the direction of the media organization or to meet the market competition is highly complicated. The purpose of this article is to provide directions when such challenge is encountered. Theories and practices of the system’s approach and that of the strategic management are discussed and applied as base for developing plans is proposed; steps and details are provides as well. Examples are cited to illustrate main concepts. Suggestions for planning are given at the end.