publicity, public television service, culture industry, funding, digital content
Public television service (PTS) produces culture and diversified programs in Taiwan. However, without enough funding to support, PTS has the difficulties to make its goals. Currently, it is almost impossible to increase its annual funding from government or license fee. Therefore, PTS has to make more money by itself, such as the sales of programming, donations of citizens and enterprises and buildings renting. Recently, digital content and culture industry have become the mainstreams of new economy in the world. By adding creativity in producing and marketing cultural programs, it may make more profits to support the public television service in the future.
This study analyzed the current financial reports and program strategies of the Public Television Service. It found that even under the constraint of the production budget, most of the programming and marketing strategies are still consistent with the goals of the Public Television Service. However, continuously without enough financial supports, more donations from government and business could have more influences on the quality of production in the future.