critical digital TV policy, DVB-H, digital convergence, National Communication Commissions (NCC)
The Hand-held TV service is representative of broadcasting and telecommunication industries convergence. The research shows that we should take “horizontal-contest” as the goal of digital convergence policy, and have public telecomm operator first to reach the goal. The (old) terrestrial TVs have to catch the critical moment during the digital convergence time to change the industry structure themselves, and only when the structure changes, the true “new terrestrial TV era” will come. However, the evidence gathered shows that, in no matter which the reign of the Government of Information Office (GIO) and of the National Communication Commissions (NCC), the biz characteristics and the regulatory thinking remained under the influence of the neo-liberalism and the technology determinism. And both of them are short of the thinking of citizen rights and the concern of industry structure, so that they also lack careful thinking about the right goal and tool of digital terrestrial TV policy. Finally, the policy of NCC: “tech neutrality” and “open market” will cause private vertical monopoly, and they will not improve the nature of commercial terrestrial TV, or crate a digital horizontal- contest environment, or let the “new terrestrial TV era” come true.