Author

Tai-Li Wang

Keywords

Infotainment, Political Communication, Political Satire Show, Political Talk Show, Cultivation Effects

Abstract

This study is the first attempt in Taiwan to examine the potential influence of a new and unique TV genre-political satire show-on young audience through cultivation analysis approach.

Research findings indicate that political satire shows seem able to both alleviate young audience’s estimates and perception of negative political abnormal behaviors, and to lessen their negative perception of the political world. Political satire shows also demonstrate a strong infotainment cultivation effects, causing youngsters to blur the boundary of “real politics” and “mimic politics” and perceive political figures and issues with more entertaining mindsets.