A Survey of Taiwan Cable Subscribers’ Satisfaction
/Yu-li Liu, Chin-ho Chen
Keywords: Cable TV, customer satisfaction, subscription fees, customer service, quality service.
Keywords: PTS, organizational culture, organizational communication, management
Keywords: Audience models, media policy, social values, economic efficiency, exclusive cable television franchising
Keywords: Celebrity Endorsement, Taiwan, Popular Culture, Consumption Culture, Television Commercials, Advertising Industry
Keywords: comprehension, mismatch, Audio-visual structure of TV news