Author

Chung Chi-Hui, Bonnie Peng

Keywords

Quality of program, Assessment TV, Program drama show

Abstract

The waves of commercialization and the deregulation of broad casting are especially creating serious challenges to the quality of broadcast services. Under these dramatic changes in the field of television broadcasting, it is imperative for scholars to clarify what kinds of social responsibility broadcasting should play in the public trust. This study explores relationships between the performance of drama shows and the value of producing program. Results indicate that the ratings determine a production’s producers, actors, props and settings. Research suggestions the performance of the actual broad casting system depends on rigorous, ongoing intervention through a set of public controls that will be need to reinforce the validity of the policy-making and regulatory process.