Trend Analysis of the Non-commercial Broadcasting Program: taking the religious community radio station as an example


Wei-wei Vivian Huang


How to make full use of frequencies to achieve the idea of public sphere, public interests, as well as the right to access to the media is very important for governments to manage frequencies worldwide.

Non-commercial broadcasting channels can be regarded as minority media nowadays. Compared with lots of administrative research on commercial broadcasting channels, little literature related on non commercial broadcasting media, especially religious stations can be found. This paper is to examine the trend of a religious community radio programs — Good News radio station, research questions include: the communication format of Good Newsradio station, the communication strategy of Good News radio station, and the content of Good News radio station.

In general, the content of Good News radio station consists of both religion-oriented and life-oriented. The numbers of life-oriented programs have been increasing, but the hours of those have been decreased. This implies that these religion-oriented programs become miniatured. On the other hand, the Holo-language programs and English-language programs is increasing, which are more religion oriented. How to balance both religion-oriented and life-oriented con tents for religious community radio stations programs is very import ant.