Author

Chien-san Fang

Abstract

Notwithstanding the prevailing trend of privatisation during the past two decades, public broadcasting institutions in the Western European Countries still play a major role in the ever more commercialising media environment. Other than political and cultural factors, this essays focuses upon the economic dimension to examine why it is so by way of evaluating five main discourses of the future on the BBC. The laissez-faire and nationalist and their variants are questioned, while the internationalist that is most anti market is endorsed.