Programm Strategies of Public Television: What Taiwan can learn from Germany’s Experience


Shieu-Chi Weng


Since private television came to compete with public television in 1984 in Germany, the public television in Germany does face a severe challange after more then 30-years of monopoly. The German public televiosn has henceforth to tackle with problems coming from advertising, audience and programm-buying markets. This paper examines the programm strategies the german public television used to compete with the private television in the afore mentioned three markets, in order to see wheter Taiwan can learn any thing from the german experience.