In the United States, there was evidence showing that there was a nexus between minority ownership and diverse programming. Therefore, the FCC has long encouraged the diversity of viewpoints in the broadcasting service by diversifying the ownership of the broadcast media. In Taiwan, there is no broadcast policy regarding minority or ethnic groups.
The purpose of this study is (1) to examine the current status of the aborigines’ ownership of the broadcast media; (2) to analyze the genres, languages, and budgets of the aborigine programs; (3) to dis cuss the images of the aborigines conveyed in the broadcast media; (4) to give suggestions about minority broadcast policy. Research methods include literature review, in-depth interview, survey, and focus group.
The study finds that the broadcast media not only fail to convey the minority viewpoints but also portray a stereotypical view of minorities. It suggests that the government adopt minority preference policy or help the aborigines build their own stations. Otherwise, the government should require state-owned media provide a certain percentage of the aborigine programs.