Issue No.41

Current Journal


A Study on Media Transformation Strategies: A Case Study of Eastern Home Shopping & Leisure Co., Ltd. (EHS)/ Peng, Zhen Dong Chiu, Chi-Hsuan

Keywords: Transformation、Resource Based Theory、Home Shopping、EHS

p1

Exploring the Effects of Viewer Enjoyment of The Apprentice on
Perceptions and Voting Intentions for President Trump
/Shu-Yueh Lee、Sara Steffes Hansen

Keywords: TV program, viewing motivation, TV APP, using behavior

p89

Book Review


Digital music distribution: The sociology of online music streams/ Zhao Jing

Keywords: Digital music, music sociology, Norwegian,Music welfare state

p125