Issue No.41

Current Journal

A Study on Media Transformation Strategies: A Case Study of Eastern Home Shopping & Leisure Co., Ltd. (EHS)/ Peng, Zhen Dong Chiu, Chi-Hsuan

Keywords: Transformation、Resource Based Theory、Home Shopping、EHS


Exploring the Effects of Viewer Enjoyment of The Apprentice on
Perceptions and Voting Intentions for President Trump
/Shu-Yueh Lee、Sara Steffes Hansen

Keywords: TV program, viewing motivation, TV APP, using behavior


Book Review

Digital music distribution: The sociology of online music streams/ Zhao Jing

Keywords: Digital music, music sociology, Norwegian,Music welfare state